Airlangga University's Bachelor of Statistics Study Program Develops Wonorejo Village and Surrounding Areas through a Digital Marketing-Based Village Development Program for Tourism and MSMEs

  • Thursday, 13th July 2023
  • Writer: Brenda Bunga Prasenda

A group of undergraduate students from the Statistics Bachelor’s Program at the Faculty of Science and Technology (FST) is once again using their knowledge to assist the community in Wonorejo Village, Mejayan, Madiun Regency. This time, they are collaborating with local residents in the village development efforts. The focus of this activity is to enhance understanding of digital marketing for a group of small and medium enterprises (SMEs) and tourists visiting Wonorejo Village and its surroundings. The program aims to provide the community with knowledge and skills in business to be applied in their respective ventures.

Fariz Fadillah Mardianto, as the Coordinator of the Statistics Program at the Faculty of Science and Technology, Airlangga University, explains that the socialization of digital marketing is important for promoting the village. Wonorejo Village itself has historical sites such as temples, as well as tourism potential and SME products that can attract tourists. Mr. Fariz believes that the village has promising economic potential, and through this village development program, he hopes that the community can actively promote products and tourism using digital marketing concepts.

“There are so many tourism potentials around Wonorejo village, ranging from offering historical tourism such as temples, rural landscapes like rice fields with still pristine and beautiful views, to various other tourist attractions. Of course, this has its own tourism value, so it needs to be balanced with the development of SMEs. It is important for us to utilize digital marketing expertise to enhance the economic potential of this city to be more recognized by the public,” said Fariz. He believes that Wonorejo Village in Madiun has promising economic potential, and he hopes that through this village development program, the community can be more involved in promoting products and tourism through digital marketing concepts. “After receiving mentoring, we hope that villagers can apply the results sustainably in terms of SME development and tourism promotion,” said Fariz. Marketing, markets, and effective branding through digital marketing are the main focuses of the socialization carried out in this community service program. Fariz hopes that the collaboration between students as mentors and the community will have a significant impact on Wonorejo and its surrounding areas.

Altryan Selvian Aditya, as the Head of Wonorejo Village, expresses his gratitude for the benefits obtained by residents from this program. He stated, “This is an extremely beneficial event for the villagers. I hope Wonorejo Village will be better known for its potential.” Representatives from the Mejayawan Sub-district and SMEs also actively participated in the activities. Mr. Fariz concluded by saying, “For tourism stakeholders, we invite the head of tourism village Girikerto Sine Ngawi, and for SMEs, we invite the owner of Makaronimu, Yogi Kukuh Prasetyo. Both speakers have extraordinary experience in the field of digital marketing.”

Program Studi

S1 Statistika

Kampus Merr C, Jl. Dr. Ir. H. Soekarno

Mulyorejo Surabaya – 60115

Telp: +62 31-5936501

Fax: +62 31-5936502

Email : admin@fst.unair.ac.id

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